Acquisition and retention dominate discussions about customer marketing. Yet, the bridge between the two is built upon a keen understanding of how to serve a customer’s critical needs, especially unmet or under-served needs. Great customer marketers take this pursuit to an even higher level by aiming to deliver against a social mission.

Mahmee Co-Founder and CEO Melissa Hanna shares insights on how to achieve both. Mahmee is improving prenatal and postparum care, with a deep focus on under-represented populations. Its promising business model has attracted high praise from the healthcare community, favorable media attention, and strong investor support. In this episode, Hanna provides perspective on the KPIs that allow her and her team to stay focused on the needs of all the stakeholders who participate in the process, while saving lives and improving the state of maternal care in the US.


Melissa Hanna

Melissa Hanna

Melissa Hanna, JD, MBA, is co-founder and CEO of Mahmee, a comprehensive prenatal and postpartum care coordination platform that increases positive health outcomes for moms and babies, backed by Serena Williams and Mark Cuban. By using its proprietary HIPAA-secure technology, Mahmee’s staff of certified and trained maternity support professionals are able to deliver proactive, ongoing education and guidance to new families everywhere at a fraction of the cost.

An activist-entrepreneur, Melissa received her Masters of Business Administration from the Peter F. Drucker School of Management at Claremont Graduate University, and her Juris Doctor from Southwestern Law School where she now teaches as an adjunct professor of corporate and technology law. She has worked in operations and strategy at startups in healthcare, education, digital media and consumer goods.

Prior to launching Mahmee, Melissa served as Assistant Director of the Eugene Lang Entrepreneurship Center at Columbia Business School. Melissa’s modus operandi has always been to forge cross-industry collaborations and partnerships to solve big challenges, and she believes that equitable access to healthcare for women and children is a challenge we can all solve by working creatively together. She’s been featured in Entrepreneur, Business Insider, Cheddar TV, Black Enterprise, USA Today, and much more. Melissa was recently named to Inc. Magazine’s “2019 Female Founders 100” list.


  • Always Putting In by Alan Smithee
  • Crossing Paths by The Ehs
  • That Tells Me by Alan Smithee
  • Phil on Red by The Human Fund
  • Packing it In The Ehs

Above tracks licensed by JinglePunks

The Customer Class theme (Face of Pain) is by Michael Charles Smith licensed through Marmoset Music.