In this first episode of the podcast series, we explore some fundamental drivers of customer value. SoulCycle co-founder Julie Rice joins us to discuss the customer data that disrupted the fitness industry and helped the popular studio cycling brand develop a cult following.


Julie Rice

Julie Rice

Julie Rice is an entrepreneur best known for co-founding the fitness phenomenon, SoulCycle. Rice’s life’s work has been about building community and she served as Co-CEO at SoulCycle from 2006 to 2015 before serving as a Partner at WeWork from 2017 to 2019.

She is currently the Co-Founder of LifeShop. LifeShop advises and invests in entrepreneurs and consults with businesses at scale. LifeShop is also developing original concepts in the health and happiness space.

Rice lives in NYC with her husband, Spencer, and their two daughters, Phoebe and Parker. She is a board member of the Public Theatre and WeightWatchers.


The Customer Class theme (Face of Pain) is by Michael Charles Smith

All tracks licensed through Marmoset Music.