Podcast
The Customer Class is a podcast about the people every business must find and keep: customers. The limited series features interviews with six business leaders who share insights from the front lines on best practices in customer marketing.
The first episode will launch on Monday, August 10th. You can subscribe wherever you get your podcasts.
Episodes
Simplifying Innovation
Innovation gets a lot of press in the service of new products, but it is also a critical means to improving customer experiences and customer profitability. Christine Mauro, Director of Innovation at Saleforce shares insight on how to innovate through simplification.
Delivering on Critical Customer Needs
Mahmee CEO Melissa Hanna shares insights on how to constantly fine tune a business model to deliver on critical customer needs while also addressing an important social cause.
The Loyalty Unicorn
While some marketers complain that loyal customers are as rare as unicorns, Sandeep Dube of Delta Air Lines argues that we may be in the golden era of customer loyalty.
Social Matters
Activision Blizzard's Beverly Jackson provides perspective on how to use social media to acquire and develop customers.
Ghost in the Machine
Google’s Kevin Hartman discusses the required balance between humans and machines in developing customer insights.
Finding the Soul of Your Customers
In the first episode in the series, SoulCycle co-founder Julie Rice sets the stage on the value of a great customer experience and shares insights many managers overlook.